New construction pricing often changes by phase, lot type, and incentive strategy as builders sell through a community. The piece explains how early vs. late-phase buying can affect price, lot selection, and negotiating power.
Ken Harthausen, NMLS#1043, President of Builder and Joint Venture Partnerships at NewDay USA, discussed what features tend to drive value most (like bathroom count, functional space, and garage size), how lot quality can shift by phase, and why buyers should ask direct questions about future phases and pricing transparency. He also recommended hiring an inspector to evaluate build quality before committing.
