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Getting to Know the NewDay USA Team: Lionel Marshall, Assistant VP of Sales, Shares a Powerful Customer Success Story

Lionel MarshallMay 11th, 2023

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Hi, I'm Lionel Marshall, Assistant Vice President (IT) of Sales & Loan Origination at NewDay USA. I'd like to share with you the most impactful customer success experience I've had in the past year while serving veteran families. 


A Veteran and Single Mother's Struggle 


I had the opportunity to serve a veteran and single mother who was struggling with overwhelming outstanding credit card debt, personal loans she took out to pay for her mother's funeral, and her daughter's expenses just to get into college. She was at a point where she needed her 17-year-old daughter to help make ends meet in her mortgage payments. 


Serving as a member of the military is no easy task, and unfortunately, situations like the one our veteran and single mother was going through are not uncommon. Military families often face unique challenges, such as time away from loved ones, frequent travel, and added financial burdens due to the costs of being far from home. Children may go weeks or months without seeing their parents, and the everyday tasks of running a household can become much more difficult when one or both parents are away on duty. Even just something like providing meals for children can become expensive when parents can’t always be there to provide a home-cooked meal, and children need to eat takeout. It's important that we recognize and support the sacrifices that our military families make every day. At NewDay USA, we are committed to helping veterans and their families achieve their financial goals and improve their quality of life by unlocking their VA purchase loan and refinancing loan benefits. 


For this veteran and single mother, it meant that, as a result of this overwhelming financial hardship, she was on the brink of stopping her mortgage payments and going into forbearance.


But, she put her faith in us, and we were able to accomplish everything she needed to gain back control of her finances and financial future by consolidating her debt with a VA refinance loan and reducing her monthly payments. Putting not only her but her daughter on the right footing for prosperity and living the American dream that this veteran and single mother had worked so hard to build and protect through her service. Lionel Marshall - content image

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 At NewDay USA, we are proud to serve our veteran families and help them achieve their financial goals. We understand the unique challenges they face, and we are committed to providing them with the best possible support and service when it comes to accessing their VA loan benefits. Thank you for reading my personal favorite veteran customer success story from my time at NewDay USA! 


Lionel Marshall – NMLS#224782 NewDay USA – NMLS#1043

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